A newsletter from Fluency Labs
AI Firsthand
Cases, evidence and lessons from real projects to help you make better decisions about AI.
A weekly look at what worked, what did not and the conditions behind the results. For people leading businesses, departments or teams who need to assess proposals, prioritise investment and decide how to use AI in their operations.
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Our editorial approach
Four perspectives for better decisions
Each issue explores one question in depth, drawing out what it means for your business.
- DDDeep Dive
- Real projects examined in detail: the decisions, the results and what made them possible.
- DXThe Diagnosis
- Why an AI initiative is falling short and what to check before scaling it.
- OSExecutive AI OS
- Practical ways to use AI in your day-to-day work, make clearer decisions and reduce the operational workload.
- STThe Signal, Translated
- What developments in AI mean for your business and which decisions they might change.

With Gonzalo Gilges
Head of Practical AI · Fluency Labs
As AI becomes integral to business, leaders need to develop their own judgement about where and how to use it. AI Firsthand helps you build the knowledge to make informed decisions.