Applied AI Lab

AI muscle,
human soul

We learn the language of your business first. Then we build AI that speaks it.

Trusted by leaders at

  • Five Arrows, Rothschild & Co
  • Everwood Capital
  • Springbrook
  • AGSA
  • Totalmobile
  • Grupo Portland
  • Iberian Ventures
  • Integra Capital

Where we operate

  • Two people in a glass meeting room reviewing a performance chart on a screen.

    Private equity

    The complex operations of their portfolio companies.

  • An aerial view of shipping containers at a port.

    Logistics and customs

    The paperwork and coordination behind every shipment.

  • A financial district on a sunny afternoon, an old stone building in front of glass towers.

    Financial groups

    The weight of reporting and compliance.

  • A residential building under construction, with a tower crane and two workers on an upper floor.

    Real estate

    The many hands behind every building.

  • Machined steel rings on a workbench.

    Manufacturing

    The quotes and planning behind every order.

Our stack

Anyone can use an AI model. We make it work for your business.

Selected work

Real systems, real numbers

Engagements across private equity portfolio companies, family offices and operating companies in Europe and the Americas.

Stacks of shipping containers at a port, with cranes across the water.

PE portco · Logistics

10,000+

customs files assisted in a month

Customs clearance, automated end to end

Agents poll the portal, prefill each declaration with its evidence and pay the fees. The team supervises exceptions.

Fire sprinkler heads and pipe fittings laid out on a workshop bench.

PE portco · Industrial

600+

unanswered requests turned into quotes

Every request gets a quote

AI reads each request and a rules engine sets the price; sales approves every quote. Live in four regions, with 9 or 10 in 10 right, up from 6.

A team at a wall of notes and diagrams, one of them at a laptop.

PE portco · Software

9days

from kickoff to a working MVP

GTM agents, live in nine days

Agents across the whole go-to-market team, in the client’s own cloud. A buyer’s business case now takes 30 minutes, each figure with its source.

A person going through printed reports with a pen.

Family office · Equities

2,500+

equities screened every week

Every equity screened, every week

Scored against 35 committee criteria, with cited memos on Monday morning.

A new block of flats near completion, a tower crane behind it.

Property group · Real estate

2,894

people identified in scanned paperwork

A buyers’ register, rebuilt from paper

AI read 2,277 signed documents and named the owner behind each record, with the sentence it came from. Records with an owner went from 14% to 44%.

Speed as the product

Value in week two, not month six

Time to first impact

2weeks

With an Impact Sprint scoped to one KPI.

Cycle-time reduction

40%

Average across live workflows.

Faster than legacy rollout

27×

From pilot to production.

How it works

Your team,
powered up

  1. TodayToo many tools to reach for, and every switch costs time.
  2. Fluency joinsIt finds the information, organizes it and gets the work ready.
  3. AfterYour people do what they do best: decide.
One of the team leading a Practical AI session, the slide behind him reading Practice 1 prompts.

Practical AI

The builders also teach

Our training arm. The operators who build systems for clients bring the same craft to leaders, companies and teams.

1-on-1 advisory
A recurring session with a technical operator, for people who make decisions.
Corporate programmes
In-company training for leadership and operating teams, inside your own stack.
Bootcamps
Hands-on cohorts that end with working workflows, not slides.
Talk to Practical AI

For funds

Prove it once, then across the portfolio

We go live in one company first. Our forward-deployed engineers work inside it, with its team, and turn what worked into a playbook the fund owns. Each next company starts from it.

Three people at a wooden table in a glass meeting room, going through papers.
00 The portfolio

A fund and four portfolio companies, each running its own manual operations.

Who we are

“Every company will run on AI. The ones that lead will be the ones whose people run it.”
  • Julián Hodari Pampillo

    Co-founder · Growth & strategy

    Julián Hodari Pampillo

    Product and growth across fintech and B2B SaaS. Took a startup from $2M to $20M ARR.

    LinkedIn
  • Guillem Batiste Ros

    Co-founder · AI & product

    Guillem Batiste Ros

    10+ years building applied AI. AI Chair Professor at BSM. Products with 250K+ weekly users.

    LinkedIn
  • Tomás Michelich

    Partner · Americas

    Tomás Michelich

    Co-founded a consulting firm acquired by McKinsey. Former Expert Associate Partner at McKinsey.

    LinkedIn

Questions

Before we talk

What kinds of companies do you work with?

Mid-sized to large organisations where data and operations are core to value creation: private equity and venture firms, family offices, logistics and customs, manufacturing, real estate operators, and industrial and healthcare groups.

How do projects usually start?

We start with a 45-day Impact Sprint: a first use case, tied to one KPI. From there we expand into more use cases and set up an ongoing partnership.

How do you handle security and compliance?

We build inside your cloud, with your identity, access controls and audit standards. Data stays within your perimeter, encrypted in storage and transport, with role-based access and clear boundaries between environments.

How long until we see real ROI?

Visible impact usually lands within 30–60 days of the first system going live: shorter cycle times, better decisions, less manual work. Larger financial payback often follows within one to two quarters.

What happens when new models come out?

Our systems are model-agnostic. We test new releases on your data, compare performance and safety, and upgrade once they clear the bar, without disrupting production.

Get started

Let's talk about your operation

Book a short working session. We map your stack and outline a sprint that ships.

Book a working session
Offices
Buenos Aires · Miami · New York